Martin Crandon

I'm a brand identity designer and creative strategist balancing a love for ordered and functional solutions with expressive, personable, and artistic design — and who is a strong advocate for how these approaches can merge rather than repel. With experience spanning independent practice and in-house design leadership, I specialise in precision-crafting distinctive brand identities and efficient and adaptable design systems.

Currently, I am working on my independent practice, Studio MACRA, where I work working with exciting organisations such as social agency Something Something, the Vinyl Alliance industry advocacy group, and more.

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I'm a brand identity designer and creative strategist balancing a love for ordered and functional solutions with expressive, personable, and artistic design — and who is a strong advocate for how these approaches can merge rather than repel. With experience spanning independent practice and in-house design leadership, I specialise in precision-crafting distinctive brand identities and efficient and adaptable design systems.

My background in creative direction and cross-disciplinary work—from refining The Stage newspaper's brand and website design overhauls to designing digital products and expressive artworks and video content for music industry clients—has trained my ability to balance high-level strategy with detailed execution. I've consistently delivered results for clients ranging from emerging artists to established institutions like Warner Music Group, always maintaining to produce work that both satisfies my internal drive for design quality with a clients desire to engage and connect with audiences.

I bring particular expertise in:

• Deep understanding of digital products, storytelling, and the state of tech, culture, and creative industries.
• Brand identity design and modern, adaptive design systems.
• Digital product design (websites, apps, and digital products)
• Strategic creative direction and conceptual development
• Design project leadership and cross-disciplinary problem-solving.

I am seeking opportunities either with respected design teams where I can learn from industry veterans while contributing to meaningful brand projects, or with passionate brands where I can shape internal design culture and experiences. Whether collaborating in an agency environment or leading design initiatives in-house, I bring both the conviction to champion strong ideas and the humility to learn from others' expertise, aiming to create meaningful impact through thoughtful design execution.